Nien Creations
From Manual Excel Catalogues to an Automated Global B2B Sales Platform
How Octonomus helped an India-based manufacturer of decorative and lifestyle products streamline personalised product catalogues, automate client onboarding, and build a scalable sales process for international markets.
CAPABILITIES
Client OverviewNien Creations
Nien Creations is an India-based manufacturer of decorative and lifestyle products, serving wholesale buyers, retailers, and distributors across multiple international markets.
With a large and diverse product portfolio spread across multiple categories, colours, finishes, and product variations, the company regularly receives enquiries from buyers with different product preferences and regional pricing requirements.
As the business expanded globally, one operational process became increasingly difficult to scale: creating personalised product catalogues for every new client.
The Challenge
A manual time-consuming process that couldn't scale
Every client requested a different combination of products. The sales team manually created customized Excel catalogues by selecting relevant product categories, adding product images, updating pricing, changing currencies, and sharing the file with the client.
Understanding each client's product requirements.
Selecting relevant product categories.
Creating a personalised Excel catalogue.
Adding product images and specifications.
Adjusting pricing for different international currencies.
Sending catalogues manually through email.
Creating client login credentials separately.
Managing and revoking client access manually.
The real problem wasn't the number of products.
It was the time required to present the right products, in the right currency, to the right client.
MEASURING VALUE
The Impact on the Business
The platform delivered measurable operational improvements across the sales workflow.
01
Faster Response to Global Enquiries
Clients receive access to their personalised catalogue within minutes instead of waiting days.
02
Centralised Catalogue Management
Products, categories, images, variants, and pricing are maintained in one place, ensuring every customer sees the latest product information.
03
Secure Customer Access
Instead of sharing permanent files, the business controls catalogue visibility through customer-specific accounts with automatic expiry.
04
Scalable Sales Operations
The platform allows the business to manage a growing number of international enquiries without increasing manual catalogue preparation effort.
The Results
Automated the sales process.
01
Business Growth
Growth recorded following the implementation of the platform.
02
Catalogue Preparation Time Reduced
Catalogue preparation reduced from 2–3 days to minutes.
03
Automated Client Onboarding
Accounts, credentials, and access are managed automatically.
03
Controlled Catalogue Access
Automatic expiry for secure product sharing.
CAPABILITIES
What Octonomus Built
The new platform transformed a repetitive operational process into an automated sales workflow.
WHAT OCTONOMUS BUILT
WHAT IT DOES
Custom B2B Product Platform
A personalised product catalogue platform built for wholesale customer engagement.
Centralised Product Management
Products, categories, variants, specifications, images, and pricing managed from one backend.
Customer-Specific Catalogues
Every customer receives access only to the product categories assigned to them.
Product Variant Management
Support for multiple colours, finishes, specifications, images, and pricing within a single product.
Multi-Currency Experience
Automatic pricing display for international customers across multiple currencies.
Automated Client Onboarding
Automatic account creation and credential delivery via email.
Controlled Access Management
Secure 7-day customer access with automatic account expiry and renewal controls.
Flexible Excel Export
Generate customised Excel catalogues with selected categories, currencies, images, variants, and optional pricing.
Sales Process Automation
Reduced repetitive operational work and enabled the sales team to focus on customer engagement and conversions.
The Business Transformation
The biggest change wasn’t replacing Excel with a website. It was removing a bottleneck from the sales process.
THE OUTCOME
Octonomus transformed a days-long manual catalogue process into a personalised, automated B2B sales platform.The result wasn't just a faster catalogue process. It was a smarter way to sell, serve, and scale.
Dashboard shown is for representation only. Actual client data is not displayed due to business privacy.
WHAT WE DID
The Octonomus Solution
01
Centralised Product Catalogue
A single backend manages the complete product catalogue, including:
- Product categories.
- Brands and product types.
- Product variants.
- Specifications.
- Images.
- Multi-currency pricing.
Every update is reflected across the platform instantly.
02
Customer-Specific Product Categories
For every enquiry, the admin simply selects the product categories relevant to that client.
Each customer sees only the products assigned to them, creating a personalized catalogue experience without sharing the complete product database.
03
Automatic Multi-Currency Pricing
The platform automatically displays product pricing based on the client’s country and applicable currency.
This eliminated the need to manually create separate catalogues for different international markets.
04
Automated Client Account Creation
A secure customer account is automatically created using the client’s email address.
05
Automated Email Onboarding
The platform automatically sends login credentials and access instructions to the client’s registered email address.
06
Secure 7-Day Catalogue Access
Every client receives temporary access to their personalised catalogue for 7 days, creating a secure product-sharing experience.
07
Automatic Account Expiry
Client accounts are automatically disabled after the access period ends, removing the need for manual follow-up and access management.
08
Flexible Excel Catalogue Export
The business can still generate Excel catalogues whenever required.
Exports can include:
- Selected product categories.
- Product images.
- Variants and specifications.
- Currency-specific pricing.
- Price or no-price versions for different business use cases.
This preserved existing workflows while eliminating repetitive manual work.